Trump's AI Rebranding: Will the Term 'Super Intelligence' Be Adopted?
23 Eylül 2026 2· BBC Business

U.S. President Donald Trump stated that artificial intelligence (AI) creates a 'fake' impression and announced his desire to call this technology 'super intelligence'. In his speech at the United Nations General Assembly on Tuesday, Trump said, "Welcome to the world of super intelligence." While those around the president have started using this new term, experts do not believe that this name will gain widespread acceptance in the tech industry. This is because the term 'super intelligence' is generally used to describe more advanced systems.
By promoting the use of the term 'super' instead of artificial intelligence, Trump indicated that he aims for this term to be adopted in all documents of the U.S. and, hopefully, the world. Last week, he conducted a poll on social media for alternative names, suggesting terms like 'superior intelligence', 'extreme intelligence', and 'superior intelligence'. However, the most preferred name in the voting was 'super intelligence'. The purpose of this rebranding and whether it will be adopted by the tech industry remains uncertain.
Artificial intelligence refers to a computer technology that enables machines to perform tasks that require human thought, while the term 'super intelligence' expresses a superior intelligence in all aspects of humans, as previously defined by philosopher Nick Bostrom. This concept is still at a purely theoretical level. Simon Coghlan, a digital ethics lecturer at the University of Melbourne, emphasized that this rebranding is misleading, stating, "Super intelligence refers to a system with self-improvement capabilities. Therefore, I think it will be difficult to adopt the term 'SI'."
Technology experts agree that using the term 'super intelligence' to describe today's artificial intelligence systems would be misleading. Ben Leong, a computer science lecturer at the National University of Singapore, noted that professionals would prefer to reserve this term for higher-level artificial intelligence. Those around Trump have begun to adopt the term. U.S. Chief Technology Officer Ethan Klein shared, "The Super Intelligence President has spoken! The United States will continue to be a global leader in the field of super intelligence." However, Canada's Minister of Artificial Intelligence, Evan Solomon, expressed that they are not excited about this new naming.
In conclusion, the new name proposed by Trump for artificial intelligence carries uncertainties about whether it will find a place in the tech industry. It is clear that future developments in the field of artificial intelligence will have significant impacts not only on naming strategies but also on the competitive landscape worldwide.
Source: BBC Business
Donald Trump Yapay Zeka Süper Zeka Teknoloji Uluslararası İş



